Three Workshops To Headline First Day On 10th Edition Of Arab Media Forum
Opening Sessions to Discuss Media Content, Editorial Changes in Jordanian Media Landscape and On-Air Medical Advisory TV Programmes
Dubai-UAE: 4th April, 2011 - Dubai Press Club today announced three workshops will headline the first day of the Arab Media Forum 2011 in Dubai, highlighting media content, editorial changes on the Jordanian media landscape, and medical advisory TV programmes.
The workshops are titled ‘Media Content…More Personal…More Interactive’, ‘Jordanian Media…Birth pangs or Heartburn? and ‘On Air Medical Clinics: A race people would be losing their lives for!’ Organised under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, the 10th edition of the Arab Media Forum will be held from 17 - 18 May at the Grand Hyatt in Dubai. Representatives and Editors-in-Chief of television, radio stations and newspapers, as well as columnists, researchers and students of different media majors from across the world and the Arab region are expected to attend the event.
Individual sessions at Arab Media Forum 2011 will shed light on the changes in the media landscape that have accompanied political, social and historical transformations in the Arab world, seeking to present an accurate and comprehensive reflection of their impact and the future of the industry as a whole.
The first workshop titled ‘Media Content…More Personal…More Interactive’ will discuss the substantial changes occurring in content creation on the issues that interest targeted audiences. In addition, the session will focus on the growth of companies that specifically support content development for the internet and social networking users, as well as platforms that engage digital forums such as the television.
This workshop will concurrently address the reflection of these transformations on huge media organisations that have started to plan programmes in line with the interest of the audience and aiming to capture the future of these changes. The workshop will address a group of questions about the reality of media, how traditional media deal with the changes, and the competition between different media outlets especially satellite TV channels.
Sahar Al Mizary from Dubai TV will be the moderator, while panelists will include journalist and blogger Faisal Abbas from Saudi Arabia, Georgio Angania, Executive Director of Media Initiatives in Zayed University, Dr. Sajed Al Abdali, a writer and commentator with AlJareeda AlKuwaitiyya, Wael Ateeli, a specialist in new media and electronic production, and Rawan AlDamen, director from Al Jazeera Television.
The session on ‘Jordanian Media…Birth Pangs or Heartburn?’ will have panelists focusing on the increase in the number of newspapers, TV and radio stations, and magazines that reflect the direction of the media towards playing a major role in shaping public opinion in Jordan. The workshop will additionally explore the future direction of the Jordanian media through analyzing its present realities on how the media has benefited from the past and identifying the main challenges from the perspective of those engaged in the industry. The session follows two successful discussions that focused on the Egyptian and the Kuwaiti media landscape in the previous editions of the Arab Media Forum.
To be moderated by Noura Al Kawasimi from the Jordanian TV, panelists for the workshop will include Ramadan Al Rawashda, General Manager of the Jordanian Press Agency (Petra), Samir AlHayari, Editor-in-Chief of Ammon website, Abdel Hadi Raji Al Majali, writer from Al Rai newspaper, and Fahed Al Kheetan, Editor-in-Chief for Al Arab Al Youm newspaper.
The third session titled ‘On Air Medical Clinics: A race people would be losing their lives for!’ will discuss the phenomenon of medical advisory programmes offered through media outlets especially television that feature a medical professional receiving patients’ telephone calls hardly lasting for a couple of minutes and offering prescription accordingly.
The workshop will analyse the spread and reach of on-air medical programmes across the world, the medical awareness it provides, and the reasons that lead doctors in some Arab countries to prosecute satellite TV channels which offer medical advisory threatening the health of the community. It will also address questions about the core essence of such services, the responsibility of media outlets presenting such content, as well as the criteria and parameters that need to be considered by the media prior to broadcasting such programmes.
To be moderated by Dr. Ali Sanjal, presenter of ‘Vitamin’ programme on Dubai TV, the panelists for the session will include Dr. Hamed Saleh, specialist in academic medical field, Ameen Al Amiri, Executive Director for Medical Practices and Licensing in the Ministry of Health, and Gina Vild, Head of Communication at the University of Harvard Medical School.
Further details on the workshops and speakers at the Arab Media Forum 2010 and the names of the media professionals leading such discussions will be announced shortly.